HOW TO SELL YOUR HOME WITHIN 30

HOW TO SELL YOUR

HOME WITHIN 30 DAYS

47 page manual in book form may be downloaded and printed free of charge

This manual is dedicated to my wife Bonnie and all our many years of working

together in our real estate business, from our first single family home we built

and sold, to the apartments, land development and subdivisions . . .

This publication provides the Author’s opinion in regards to the subject matter

contained herein. Neither the Publisher (Personal Sales Corporation) nor the Author

( Al Hutchens) intends, with this publication, to render legal, accounting, tax matters

or any other professional advise. With regards to licensing of a business enterprise of

any other legal, accounting or tax matters, the Publisher and Author strongly suggest

that the reader when necessary, seek the services of appropriate licensed professionals

and comply with the local licensing requirements of the community in which the reader

resides, or conducts business.

The Publisher and Author disclaim any personalize liability, loss or risk incurred as a

consequence of the use of this application, either directly, or indirectly, or any advise,

information or methods presented herein.

part of these manual may be reproduced without the express written

permission of Al Hutchens and/or Personal Sales Corporation.

TABLE OF CONTENTS

PAGE

INTRODUCTION.......................................................................................5

CHAPTER ONE

The Basics....................................................................................................9

CHAPTER TWO

“Now that looks Good”...............................................................................13

CHAPTER THREE

The Advertising Campaign..........................................................................17

CHAPTER FOUR

Cherish Your Prospects.................................................................................23

CHAPTER FIVE

Close Your Sale..............................................................................................27

CHAPTER SIX

Your Earnest Money Agreement...................................................................32

CHAPTER SEVEN

Check List.....................................................................................................36

CHAPTER EIGHT

Thank You.....................................................................................................40

CHAPTER NINE

The Full Blown Plan......................................................................................47

CHAPTER TEN

The Guaranteed Sale Program.......................................................................52

(working Earnest Money Agreements included within this manual)

INTRODUCTION

In the beginning

there were real estate agents...

No! in the beginning there was real estate!

Someone came up with the idea of making money

by selling that real estate. Today there are real estate

offices “on every corner.” Like in any profession,

there are good ones and bad ones. I don’t know of any

profession, where if a person desires to do so, he

can put up a sign in the front yard of a house and go

home and hope someone knocks on the door and

buys the house, and if it happens, the owner of the

house must pay him a bunch of money. This has gone

on for years, but how times have changed. Approximately

15 years ago the real estate advertising business entered

into the business scene. Real estate people screamed that

it was just a rip off and would not last a year. That was

15 years ago! The real estate advertising business had

been a tremendous success and millions and millions of

dollars in real estate has been sold using the service with

millions of dollars being saved in real estate commissions.

ITS A PROVEN FACT THAT THE REAL

ESTATE ADVERTISING BUSINESS WORKS!

Now let’s get down to the business at hand and talk

about selling your home. If your home sold for $150,000

and you paid a real estate commission of 7% you would

pay over $10,000 in real estate commissions! If you sold

your home yourself, you would save over $10,000,

which is the same as earning over $10,000, right!

OK, I’m going to show you how to sell your home, save

the commission for yourself and most likely sell your

home faster then most real estate men would have sold it.

CAN YOU SELL WITHIN 30 DAYS?

I don’t know what kind of home you have, what shape

it is in, where it is located, and whether you can or will

follow my instructions. But if your home is in reasonable

good condition, in a fair neighborhood, and you have not

over priced it and you follow all of the directions given to

you in this manual, you most likely will sell your home

within the 30 days.

Sure save money!

but don’t cut off your nose to spite your face.

If a buyer phones you and you are not home and you

do not have call forwarding or an answering machine,

don’t expect the buyers to come to your door and leave

a note that they could not contact you by phone, but

would appreciate it if you would sell your home to them,

it just doesn’t happen that way.

First, if you do not have an answering machine, buy one!

If you do not want an answering machine in your home,

you can throw it away after you sell your home.

They only cost around $70 and we are talking about saving

thousands on the sale of your home.

I would like to tell you that to sell your home within

30 days is only a matter of using common sense,

but that is not true.

It takes work, an aggressive campaign and determination,

to sell a home within 30 days! The methods we teach are

proven methods that work.

When showing a home it must be clean and uncluttered.

It must smell clean. The atmosphere must be relaxing

and peaceful - to such an extent the potential buyers

don’t want to leave.

We teach you from start to finish, how to meet your

prospects, how to show your home, how to get your

prospects to stay for awhile . . and of course how to

close the sale.

“NOW THAT LOOKS GOOD!’

“THERE IS NO FREE LUNCH”

SOMETIMES WE DON’T SEE

WHAT WE DON’T WANT TO SEE

LOOKING AT YOUR HOME

THROUGH THE EYES OF A CAMERA

I know the following may sound silly, but it works!

The best way to see how your house looks is with photos.

Take pictures of every room in your house, including

the bath rooms. Now go out side and take pictures of

each side of your house including the yard. Immediately

have the film developed and when ready pick up the photos

and with your spouse, (if you have one) have a cup of

coffee and while sitting at a table, with the photos try to

imagine yourself as a potential buyer of your home. Now

do you understand why I said look at your home through

the eye of a camera. What do you think? Do you see

the messed up throw rug, the bag of garbage, you just

put by the kitchen door, the bath room door that has

marks on it, the dirty air vent and the marks on the bed

room walls, the newspaper all spread out by the easy chair

and the wilted flowers? I bet you did not notice before

looking at these outside photos, that the front of your home

needs painting, and the roof has mold on it. The point is,

it is simply a fact that you will notice more of these things

using photos then by walking around the house!

Now what will it cost to bring your home up to a

a sparkling “30 day sale home” ? In most cases not

much. What does it cost to go through the house and

throw out the wilted flowers, take out the garbage,

straighten the throw rug and paint the rooms?

You say, Oh nooooo! I’m not going to do any painting!

You don’t have to! Just reduce the price of the

home by $10,000 or $15,000 if you are not going

to do anything to help your sale. Look, it is either

reduce the price or wait a long, long, time to sell,

and even then you will probably end up taking an

offer. In any event, if you do not clean it up, it will

most likely take longer to sell.

If the home is dirty on the outside with mildew etc.

have a professional come in for $150 to $200 and clean

it up for you. You can hire a painter for the inside walls.

Make your home a “30 day sale home” before advertising . . .

stand back and look . . . Can’t you almost hear a home buyer saying . . . “Now that looks good!”

THE ADVERTISING CAMPAIGN

( YOU ARE THE ADVERTISING MANAGER )

Advertise on television, radio,

publish your own real estate magazine?

Unless you are in the business of real estate advertising

with a large volume of real estate to advertise, etc. it

would be foolish to spend thousands of dollars on

this type of advertising.

Be sure that you have a yard sign in place in your

front yard!

Place the sign approximately ten feet from the side

walk. If there is no side walk, place your sign in the

same location as if there was one.

Now get into your automobile and slowly drive by

your home. How far away can you see your for

sale sign? Is it in the very best location?

IS THERE ANYTHING

ELSE THAT I SHOULD DO?

YES!! Tell everyone that you know or can think of,

that you are offering your home for sale! Tell every-

one at every meeting that you attend, at work and at

school. Tell your accountant, your doctor, your lawyer

and etc.. Suggest to your doctor, your lawyer and your

wealthy friends, that your home could make an excellent

investment as a rental with tax write off. Take sets

of photos with you at all times and 3x5 cards with a

description of your home and your phone number to

give to all of those people that you talk to about your

home being for sale.

BE AGGRESSIVE!

Don’t keep it a secret that you would like to sell your home!

CHEERISH YOUR PROSPECTS

(ONE OF THEM WILL BE YOUR BUYER)

"GO AHEAD AND

LOOK THROUGH AGAIN" Your home is so clean and it smells so good. The

soft music that can barely be heard, fills the air. The

home feels cozy. There is such a peaceful feeling.

There is no clutter. "Oh my ... I could take a nap."

"Is it O.K. to look through again?" "Sure, go ahead

and look through again, take your time, feel at

home and don't hesitate to ask me any questions."

That is the way

to show a home!

Now close the sale!

The prospects don't want to leave and you have the

Earnest Money Agreement contract that was enclosed

with this manual.

While I am thinking about it . . .

it is a good idea to read your earnest money agreement that came within this manual.

Although it is a standard earnest money .agreement contract, many people do not know that the seller is required to pay up

to 3% of the selling price in the event of

termite damage and/or roof damage and

damage from leaks. In addition, according to the

earnest money agreement, the seller is responsible

for roof leaks, roof damage and the repair of

same up to 3% of your selling price of the home.

As an example, if you had roof repair and termite

damage and the costs for repairs for each item ran

approximately 3%. This would total 6% of your sales

price and your home sold for $150,000.00 this 6%

would equal a whopping $9000.00!

This is one of the reasons that

upkeep of a home is so important.

O.K., you have checked the ads on web200

and you found one that really looks good, so you

copied that ad, except for your home description,

or you wrote an excellent ad yourself.

The phone rings and it is someone calling about

"the house". You tell them about "your home"

and give them detailed directions, and they are on the

way over. . .

You have cleaned your home so that it is spotless.

The repairs have been made, the painting is complete, the lawn freshly mowed, the lawn sign

is in the very best spot, the music from the stereo

can barley be heard and the garage door is closed.

The door bell rings and you go to the door. As you

open the door, you stand back about three or four

feet. One or the other (usually the man) says

"Were here to see the house", you smile and ask

them to come in. "Just take your time and go on

through the place and if you have any questions at

anytime don't hesitate to ask them.

"What kind of terms are you offering? You tell

them the terms, existing mortgage, if it is assumable

etc. and of course you invite them to sit down.

" I just fixed a fresh pot of coffee,

HEY! RELAX,

YOUR NOT TRYING TO

CON ANYONE OUT OF THEIR

LIFE SAVINGS!

You have a home for sale that is priced WITHIN the market You have worked hard for the extra money you will receive in the saved real estate commission.

The home is sparkling clean and is a good buy for someone.

If they buy the house, it will be beneficial to all parties.

CLOSE THE SALE

The prospects have looked through the home,

they have sat down and have accepted your

coffee or soda.

Now we need some conversation. Let them talk,

If they seem slow, go ahead and lead the conversation,

"do you folks live close by?"

(or whatever you care to talk about keeping the

subject directly or indirectly on your home).

Example-

"My reason for asking if you live close by, is

because if you did, you would know what a great

district this home is in." (if that is true) "Oh, by the

way, we checked with several mortgage companies

and the interest rate at this time is running between

________ and ________ (whatever you found out

it is running). We have the standard agreement to

sell real estate and we can close the sale through

the "Do It Right Title Company" or any title

company you may desire".

Now you can have that vacation, buy a new car,

invest in the stock market or just save the money

you have earned by selling your own home!

YOUR EARNEST MONEY

AGREEMENT

WE HAVE MADE IT EASY FOR YOU.

READ THE EARNEST MONEY AGREEMENT.

Follow the directions under each blank line to be filled out.

That’s all there is to it! If you have any trouble with the Earnest Money agreement, phone us using our toll free line 1-800-360-0260 ACCESS CODE 00, Fax 407-397-9439 or e-mail personalsales@proidigy.net.

Please do not ask for legal advise.

It is unlawful for us to act as an attorney

EARNEST MONEY AGREEMENT ( AN AGREEMENT TO BUY AND/OR SELL REAL ESTATE )

WHEREFORE, the undersigned______________________________________________

enter seller(s) full name

hereinafter referred to as the seller(s) with the address of:

________________________________________________________________________

enter complete address of seller(s)

agree to sell, and the buyer(s)________________________________________________

enter buyer(s) full name.

hereinafter referred to as the buyer(s) with the address of:

________________________________________________________________________

enter complete address of the buyer(s).

agree to buy the following described real property UPON THE TERMS and CONDITIONS AS HEREINAFTER SET FORTH, which shall include the STANDARDS FOR REAL ESTATE TRANSACTIONS set forth within this contract.

LEGAL DESCRIPTION of real estate located in____________________________________

enter country

State of_________________________________________________________________

enter complete legal or attach same. If legal description is attached. type in above "See attached legal

also know as_____________________________________________________________:

enter property address, City and State

PURCHASE PRICE______________________________________ Dollars___________

enter amount of purchase price.

METHOD OF PAYMENT:

Deposit_________________________________________________ Dollars __________

enter amount of earnest money deposit

to be held for closing by____________________________________________________ enter attorneys name of title companies name

Approximate principle balance of first mortgage to which conveyance shall be subject to:

$______________________________________ Dollars __________ mortgage balance. If property is free and Clear type in above “None”

Name of mortgage holder:

________________________________________________________________________

enter name of mortgage holder, bank or individual that holds a mortgage or contract

Interest on mortgage or contract _________________________ % per annum:

enter rate of interest

payment made____________________________________________________________

enter yearly, monthly, weekly etc.

Balance in the form of cash, certified check or local cashiers check, due upon closing and delivery of deed (or such greater or lesser amount as may be necessary to complete payment of purchase price after credits, adjustments and prorations)

$_______________________________________________________________

enter the balance due on closing

PRORATIONS: Taxes, insurance, interest, rents and other revenue of said property

shall be prorated as of the date of closing.

RESTRICTIONS, EASEMENTS, LIMITATIONS: Buyer shall take title subject to:

(a) Zoning, restrictions, prohibitions and requirements government authority, (b)

Restrictions and matters appearing on the plat or common to the subdivision, (c) Public

utility easements of record, provided said easements are located on the side or rear liens of the property, (d) Taxes for the year closing, assumed mortgages, and purchase money

mortgages. Seller warrants that there shall be no violations of building or zoning codes at

the time of closing.

DEFAULT BY BUYER: If Buyer fails to perform any of the convents of this contract,

all money paid pursuant to this contract by Buyer as aforesaid shall be retained by or for

the account of the Seller as consideration for the execution of this contract and as agreed

liquidated damages and in full settlement of any claims for damages.

DEFAULT BY SELLER: If the Seller fails to perform any of the covenants of this

contract, all money paid pursuant to this contract by Buyer, at the option of the Buyer,

shall be returned to the Buyer on demand; or the Buyer shall have only the right of specific

performance.

TERMITE INSPECTION: At least 15 days before closing, Buyer at Buyers expense,

shall have the right to obtain a written report from a licensed exterminator stating that

there is no evidence of live termites or other woodborring insect infestation on said property

nor substantial damage from prior infestation on said property. If there is such evidence,

Seller shall pay up to three (3%) percent of the purchase price for the treatment required

to remedy such infestation, including repairing and replacing portions of said

improvements which have been damaged; but if the costs for such treatment of repairs

exceed three 3%) percent of the purchase price, Buyer may elect to pay such excess. If

Buyer elects not to pay such excess, Seller may pay the excess or cancel the contract.

ROOF INSPECTION: At least 15 days before closing, Buyer, at Buyers expense, shall

have the right to obtain a written report from a licensed roofer stating that the roof is in a

watertight condition. In the event repairs are required either to correct leaks or to replace

damage to facis of soffit, Seller shall pay up to thre